Legendary Marvel “Generalissimo”, Stan Lee, Partners with JADS International to Create Stan Lee Signature Cologne

Cologne created to thank comic fans for their support –
each bottle comes with a personal message from Lee

BALTIMORE (June 11, 2013) – Legendary Marvel and POW! Entertainment creator and comic icon, Stan Lee, has partnered with JADS International, LCC (JADS), a company producing fine fragrances and beauty products, to create Stan Lee Signature Cologne. To thank fans for their support over the years, each bottle of cologne comes with a personal message from Lee himself. The cologne marks the first time Lee has lent his name to a fragrance, where he also played a key role in the development of the overall product. Stan Lee Signature Cologne goes on sale today.

Stan Lee Signature Cologne is a fresh and sophisticated fragrance for the adventurous with blends of bergamot, ginger, white pepper, basil, and violet and features layers of cedar, vetiver and musk accords. It will retail for $24.99 and will be available on the JADS website www.jadsinternational.com. The cologne will also be sold at Comic-Con events and Wizard World shows across the country.

“Fans know me best as someone who creates superhero characters and stories for comics, movies, TV and the web, so this is a highly exciting step for me to expand into the cologne world as well,” said Stan Lee, Founder of POW! Entertainment. “Not only do I want fans to look sharp like their favorite superhero and their Generalissimo here, but I thought wouldn't it be fun to offer them the chance to smell like one to… whether they have a date or a rendezvous with an ally.”

“We’re ‘true believers’ and deeply honored that the one and only Smilin’ Stan Lee teamed-up with JADS to help produce a signature cologne reflective of his talents, creativity and contributions to the awesome world of comics and superheroes,” said Andrew Levine, Chief Executive Officer of JADS.

“Stan’s work is legendary and holds a very special place in the hearts of people across the world. Just like Spider-Man, Hulk, and Captain America, fragrance has the ability to transcend time and bring back memories. This cologne plays homage to the greatness that is Stan Lee and his legacy.”

JADS is a worldwide fragrance company built on the principles of developing and marketing niche high quality products and providing exceptional service at a fair price. Our diversified product range continues to grow by setting trends, improving our standard products, and most importantly, listening to the customer to exceed their expectations. Well known JADS fragrance collections include Star Trek (Tiberius Cologne for Men, Pon Farr Perfume for Her, Red Shirt Cologne, Shirtless Kirk Cologne and Sulu Pour Homme), Star Wars (Slave Leia Perfume, Eau Lando Cologne), and Marvel (The Avengers Colognes Series). For more information, visit www.jadsinternational.com.

About POW! Entertainment, Inc.
POW! Entertainment, Inc. (OTCQB: POWN), a multi-media entertainment company, was founded by noted comic book writer Stan Lee, together with award-winning producer Gill Champion and the late intellectual property specialist Arthur Lieberman. POW!’s principals have extensive backgrounds in the creation and production of original intellectual properties, including some of the most successful entertainment franchises of all time. POW! is utilizing Stan Lee’s historical background by perpetuating his legacy while creating and developing all new live-action films, television, digital games, merchandising, licensing and related ancillary markets, all of which contribute to global expansion. POW! partners with third parties and strategic alliances, including studios and networks, in the production and distribution of new POW! character franchises. For more information, visit powentertainment.com.